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NINOHE – Ninohe in Iwate Prefecture, a city where good food can make everyone smile: The first city in Japan to make a “declaration of food diversity”

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Ninohe City in Iwate Prefecture is the number one producer of lacquer in Japan. Simple Japanese culture remains in the city, such as at Tendaiji Temple. In 2020, it became the first city in Japan to make a “declaration of food diversity.” It offers sushi specially made for vegans and certified vegan Japanese sake. Ninohe has a theme for its town building that goes, “No one will be left behind in regard to dining.” (*The city plans to achieve halal certification in the future.)

In the video, Yukari Elliott, a culinary researcher residing in the U.K., and her husband Aidan Elliott visit the lacquerware studio Tekiseisha and Ryokufuso, an inn home to the zashiki-warashi spirits said to bring good luck. The video also shows Yukari introducing a local dish called Sobakakke and sweets that use locally produced apple. Please visit Nihohe, a city where its good food can make everyone happy.

Guests:

Yukari Elliott, a culinary researcher residing in the U.K., and her husband Aidan Elliott

Shooting locations:

Tekiseisha (23-6 Onyamanakamaeta, Joboji, Ninohe City, Iwate Prefecture, Tel: +81-195-38-2511)
Tendaiji Temple (33 Oyamakubo, Joboji, Ninohe City, Iwate Prefecture)
Sushi Dokoro Takeda (46-4 Baba, Horino, Ninohe City, Iwate Prefecture, Tel: +81-195-22-3988)
Nanbu Bijin (13 Kamimachi, Fukuoka, Ninohe City, Iwate Prefecture, Tel: +81-195-23-3133)
Ryokufuso (41 Osagawa, Kintaichi, Ninohe City, Iwate Prefecture, Tel: +81-195-27-2131)

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