Warner Bros. Discovery supports the conservation of nearly six million acres of tiger habitats with Project CAT.
January 2023 sees the end of ‘The year of the Tiger’ in the Chinese zodiac and throughout this last year Warner Bros. Discovery has aligned with several conservation groups whose ambitious goals were to help double the wild tiger population by the end of 2022.
A stunning short film named Eye to Eye with the Tiger was produced in partnership with Samsung to help publicise this initiative. The film follows a passionate nature photographer, Yashas Narayan, as he travels across India to track, film, and photograph a tiger in the wild; filmed with the Galaxy S21 Ultra 5G. This phone was used as an easily accessible and lightweight solution for such a fast-moving wildlife shoot.
Narayan is closer to tigers than almost anyone. Growing up in Mysore Province, home to some of the most breathtaking national parks in India, he had the unique opportunity to explore the jungles where tigers roam. Narayan believes his passion for wildlife photography helped him develop a strong understanding of big cat behaviour, saying: “The jungle is full of symbiotic relationships. It’s amazing to see how animals depend on each other. I’m hoping to capture some raw moments that emphasise how important tigers are in the circle of life.” Through his journey, he shines a light on the dangers these majestic animals face and the need for continued conservation efforts so the roar of the tiger does not fade from the planet.
Director, Vikram Singh, believes that wildlife photography can inspire meaningful change. “By capturing the power and beauty of these animals, I want to help people experience tigers in a tangible way,” he says. “Images and videos of tigers in the wild can help educate and captivate a global audience. We must all work together to generate change and ensure these big cats live on.”
Warner Bros. Discovery’s Project CAT was launched in partnership with the World Wildlife Fund (WWF) to help protect and support the conservation of a transboundary tiger landscape, which is a global priority for tiger conservation. This key area also supports local economies, alternative livelihoods, and climate justice for the most marginalised.